Privacy Policy

Last Updated: 24th July 2024

1. Introduction

Welcome to Report Alchemy ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Service").

Report Alchemy is operated by Jonathan Kim as a sole trader. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or our practices with regards to your personal information, please contact us at contact.reportalchemy@gmail.com.

2. Information We Collect

We collect several types of information for various purposes to provide and improve our Service to you:

2.1. Personal Information:

2.2. Usage Data:

2.3. User-Generated Content:

2.4. Cookies and Similar Tracking Technologies:

3. How We Use Your Information

We use the information we collect in various ways, including to:

We may use your user-generated content (input data and generated reports) in an anonymized and aggregated form for analytics purposes to better our service. This may include improving our AI models, enhancing report generation capabilities, and identifying trends in user needs. We ensure that this process does not identify you personally or expose any sensitive information.

4. Data Storage and Security

4.1. Data Storage:

We use industry-standard methods to keep this information safe and secure while it is transmitted over your network and through the Internet to our servers. However, no method of transmission over the Internet or method of electronic storage is 100% secure, so we cannot guarantee its absolute security.

4.2. Data Location:

Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

4.3. Security Measures:

We implement appropriate technical and organizational security measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

4.4. Third-Party Services:

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

5. Sharing of Your Information

We do not share, sell, rent, or trade your information with third parties without your consent, except as described below:

5.1. Business Transfers:

If we or our assets are acquired by another company, or in the unlikely event that we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur and that any acquirer may continue to use your personal information as set forth in this policy.

5.2. Legal Requirements:

We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

5.3. Vital Interests and Legal Rights:

We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

5.4. Service Providers:

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts. We may allow selected third parties to use tracking technology on the Service, which will enable them to collect data about how you interact with the Service over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity.

5.5. With Your Consent:

We may disclose your personal information for any other purpose with your consent.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

6.1. Access: You have the right to request a copy of the personal information we hold about you.

6.2. Rectification: You can request that we correct any inaccurate or incomplete personal information we hold about you.

6.3. Erasure: In certain circumstances, you can request that we delete your personal information.

6.4. Restriction: You can request that we restrict the processing of your personal information in certain circumstances.

6.5. Data Portability: You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.

6.6. Objection: You have the right to object to our processing of your personal information in certain circumstances.

6.7. Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at contact.reportalchemy@gmail.com. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

7. Cookies and Similar Technologies

7.1. What are cookies?

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

7.2. How we use cookies:

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies help us understand how you use our site and improve your experience. For example, we use cookies to:

7.3. Types of cookies we use:

7.4. Your choices regarding cookies:

If you prefer to avoid the use of cookies on the website, first you must disable the use of cookies in your browser and then delete the cookies saved in your browser associated with this website. Clicking "Cookie Consent" on certain areas of the website (including the homepage) will disable non-essential cookies. You may use these options for preventing the use of cookies at any time. If you do not accept cookies, you may experience some inconvenience in your use of the website and some features may not function properly.

8. Third-Party Links and Services

8.1. Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

8.2. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8.3. We may use third-party Service Providers to monitor and analyze the use of our Service. These may include:

9. Children's Privacy

9.1. Our Service does not address anyone under the age of 18 ("Children").

9.2. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us.

9.3. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

10.1. We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10.2. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

10.3. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10.4. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

11. International Data Transfers

11.1. Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

11.2. If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

11.3. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

11.4. Report Alchemy will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

12. Data Retention

12.1. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

12.2. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

12.3. In some circumstances, you can ask us to delete your data: see "Your Rights and Choices" above for further information.

12.4. In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

13. Legal Basis for Processing Personal Information (EEA and UK Users)

13.1. If you are from the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

13.2. Report Alchemy may process your Personal Data because:

13.3. If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the "Contact Us" section below.

14. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

14.1. Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.

14.2. Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

14.3. Right to Opt-Out: If we sell personal information, you have the right to opt-out of that sale. However, we do not currently sell personal data.

14.4. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights under the CCPA, please contact us using the details provided in the "Contact Us" section. Note that we may need to verify your identity before responding to your request.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Jonathan Kim, trading as Report Alchemy
22 Graham Road, London SW19 3SR
Email: contact.reportalchemy@gmail.com

For EU/UK Data Protection Matters:
As Report Alchemy does not have an establishment in the European Union or United Kingdom, users from these regions may direct any data protection queries to the email address above.